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Sustainability---It's a verb, not a noun ! Sustainability encompasses the entire business, not just its disposition to the environment. This is why, first and foremost, Sustainability is a business stance, not an uncoordinated go-green dance; it's set of conscious actions, not situational reactions. It's an inculcation of a way of thinking versus an initiative per se. Sustainability must include all the elements: air, water, land, energy, humans, and animals. Each company interacts with these elements in its own way. The question is how to be economically viable while minimizing or eliminating the deleterious consequences of doing business.
Sustainability spans the whole Value Chain. A company's products and services must:
Most companies do not act proactively unless there are opposing forces in their industry: Penalties, Customer Erosion, Community Activism and Brand Dilution. Sustainability and Profitability can coexist. In fact , Sustainability is really a backdoor spur to breakthrough innovations and business excellence, yet companies do not see the opportunity.
Does your company exhibit any of the following:
1. Create a Risk Mitigation/Elimination Strategy by evaluating the end-to-end risks in your business value chain.
2. Educate your entire company on Sustainabilty and how to use it to become a leader that customers want to do business with.
3. Establish Packaging Excellence for your company:
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