Innovation-Hwy 29 to Hell or Stairway to Heaven

Innovation is not proliferation; and proliferation is not innovation. Urging companies to innovate is not new; what is new is exhorting companies to innovate thoughtfully, with a clear sense of the relationships among products, markets, customers, and values.

A company can be better than the sum of its parts but it can also be worse. The hierarchical nature of many companies, so long the accepted model, too often prevents holistic analysis and optimization of their aggregate corporate performance. In effect, a company can be in conflict with itself.

Innovation: Hwy 29 to Hell . . .

Consider these challenges most companies face:

	Not fully understanding customer needs
	Making products that are very difficult to use
	Making too many competitive products in one development area
	Too Many Low-Margin Products/ Too Many Me-Too Products
	Creating unnecessary product complexity that does not translate into commensurate profits or customer benefits.
	Fumbling product transitions from one line to the next
	Allowing slow time-to-market and costly delays
	Facing too high a cost for product at the time of fulfillment
	Not having a clear project charter for success
	Facing rising costs to support the product after the sale and
	Falling victim to the law of diminishing returns

What often aggravates these problems is the lack of a collective, holistic corporate prism through which the journey and success of a product are viewed by the individuals in a company.

Innovation: The Stairway to Heaven

Innovation is not about Innovation.It is about managing the Concept to Customer Satisfaction lifecycle.
Every product has a life cycle analogous to that of a living creature. Revenues, profits, margins, and momentum must be managed over a lifecycle. This is why we must consider Products, Markets, Customers, Value , and Brand not atomically, but aggregately.

That awakening is the beginning of Innovation Mastery. For Innovation to be cool, we must know and eliminate what is not hot.

Mastering The Innovation Game

	Map the right combination of products to markets,drawing the right customers, and delivering the right value
	Manage the life cycle of every product
	Minimize irrelevance and interference in your portfolio
	Manage the Customer lifecycle
	Drive growth along product space, positional space, and pollinational space
	Extract and extend Value
	Harness the architecture, alchemy, and the archetypes of Branding

Who should attend

All personnel in R&D, product development, engineering,marketing, market research,strategic planning, branding/advertising, and senior sales executives.

Format

Our education can be delivered in multiple formats:
2.5 day bootcamp
Five half day sessions
8 week classes @ 2.5 hours/class
We can also deliver our education via webinars and other multi-media formats.

Our Guarantee

Within 10 weeks we will dramatically overhaul your Innovation. We guarantee 100X return on your investment in our education. Call our office to discuss how we can help you.

Let us build the best Innovation Autobahn in the industry.

Call our office to discuss how we can help you.